Welcome Message from the Dean

Modern society is quickly shifting into an information society. This information society is expanding based on roles played by mass communication, which include computers, telecommunications, and new media. A so-called 'New Era' is emerging in which all social activities, such as economic, political, cultural, and educational activities, are led by information technology and new mass media.

Paying attention to such global changes, the Graduate School of Communication & Information focuses on fostering experts who will research the drivers and key details of such change and come up with visions and policies to build a new society. The goal of the graduate school is to develop experts in the fields of newspaper and broadcasting, advertising and public relations, information management, and publication and magazine, by having students learn academic principles, research policy alternatives, and strengthen their practical skills.

The graduate school is particularly focused on contributing to national development and construction of a welfare society by fostering and re-educating highly-competitive professionals who are needed in tandem with the spread of convergence in mass communication, including newspapers, broadcasting, and publication. Opened in 1987, the graduate school offers majors in Newspaper and Broadcasting, Digital Convergence, Advertising & Public Relations, Publication and Magazine, and Printing and Imaging Engineering. The school has graduated approximately 1,000 students, who are now active in all parts of society. Currently, all these courses are available for the M.A. degrees only.

I ask our graduate school students to take a leading role throughout the process of building a new society of the future.

Contact Us

• Webpage : http://gsci.dongguk.edu
• Tel: +82-2-2260-3733~5

Educational Goal

Modern society has entered an era of multimedia and multi-channels, owing to the development of communication. The 21st century, which is known as the era of the information society, is expected to witness the increased importance of new media in the communication process. The educational goal of the Major in Newspapers and Broadcasting of Dongguk University's Graduate School of Communication & Information is to foster future-oriented experts in the field of communication and information who will lead the information era of the 21st century. This educational goal will be achieved by offering a wide variety of educational programs that combine theory and practical knowledge, against the backdrop of the rapidly-changing media environment. Graduates of the Major in Newspapers and Broadcasting are working as professors in newspaper and broadcasting-related departments at universities, experts in the multimedia field, including terrestrial broadcasting, wired broadcasting, and the Internet, journalists, broadcast producers, as well as experts working for magazine companies and newspaper companies, including daily newspapers, weekly publications, and online newspapers.

Curriculum

• Human Communication Theory
  This course studies theoretical developments and the flow of research in the area of human communication, as well as important theories in recent human communication research. Discussions are held on how these theories apply to people's daily lives.
• Theories of Mass Communication
  Students learn important theories related to mass communication. This course systematically introduces and engages in in-depth analysis of the research status of mass communication theories. Discussions are held on how these theories should be assessed in the current mass communication environment.
• Theories of New Media
  This course gives a summary introduction to the technological background and development process of new forms of media. Analysis on this subject is carried out in relation to social changes that are taking place in the process of becoming an information society.
• Theories of Political Communication
  This course takes a look at the roles and structure of communication in the political process through various political and communication theories. Students conduct analyses of roles of communication in terms of public opinion, elections, propaganda, and political advertising.
• Seminar in Communication Studies
  Students learn theories that analyze journalism activities in newspaper and broadcasting, and analyze key issues in reality in relation to the theories.
• Seminar in Journalism
  Several issues that are regarded as important in the field of journalism today are chosen. The issues are analyzed and forecasts are made.
• Special Topics in Mass Communication
  Several issues that are regarded as important in the newspaper and broadcasting sectors are chosen. They are analyzed and forecasts are made.
• Culture and Communication
  Students analyze and evaluate important theories that explain the relationship between mass media and social culture codes, and how it changes.
• Content Analysis in Mass Communication Research
  Students learn scientific methodologies that are used to analyze media content. They develop the ability to systematically analyze media content using the methodologies.
• Critics on Visual Communication
  Students research perspectives and methods involved in evaluating messages of broadcast images and systematically analyzing their content. Students research how to analyze and criticize messages produced by broadcast/visual media by applying various analytic tools.
• Media Economics
  Students research a wide array of business administration theories and communication theories in combination, to identify ways for a corporate organization to efficiently manage mass media.
• Theories of Digital Broadcasting
  Students develop an understanding of the overall process related to newspaper editing and production, and learn about key elements that influence this process.
• Gender in Mass Communication
  This course reviews issues portrayed in mass media, such as gender image, gender inequality, and alienation, based on a variety of theoretical research; and seeks to define relevant constructive measures.
• Workshop on Broadcast Reporting
  This course looks at the process of broadcast reporting, centering on broadcast journalism, and analyzes key issues in broadcast reporting.
• Technology and Society
  Students review what roles are performed by mass communication technology in important social changes, and how these should be evaluated, centering on historical cases and important current issues.
• Mass Media and Audience Research
  Students analyze various theoretical perspectives and research trends with regards to audience, and discuss how understanding and research of the audience helps to develop media content.
• Theories of Media Policy
  This course reviews several policy and institutional aspects that intervene in the process of adoption and settlement of a new form of media in society, based on cases in Korea and foreign countries. Students look for measures for efficient use and management of communication resources in society that are reorganized in tandem with development of media.
• Cultural Approach to Mass Communication
  Students review what meaning mass media, including films and broadcasting, and information telecommunication media have when they are viewed as culture. Through this process, students explore the present and future of media culture.
• Theories of Digital Broadcasting
  Students review changes in the broadcasting environment that are brought about by the adoption of digital broadcasting, as well as resulting changes in systems and audience usage behavior. The characteristics and functions of digital broadcasting are explored through comparative analysis with other forms of media.
• Theories of Digital Contents
  Students review changes in industries, laws, systems, and users related to cultural contents that are emerging based on content convergence in the digital environment.
• Media Psychology
  Students study various theoretical discussions that explain how the media influences an individual's psychological process, such as one's thoughts, emotions, attitude, and decision-making. This course also deals with media theories that will help students to create more effective messages as media content producers, and covers case studies in relation to the application of such theories.
• Telecommunication Theories
  Students review the history of development of the information telecommunication network, roles of the information telecommunication network in modern society, social, cultural, political, and economic changes resulting from information telecommunication networks, and future prospects.
• Organizational Communications
  Students explore such subjects as giving motivation in an organization, leadership, organizational atmosphere, official and unofficial communication channels, communication management, and relational communication. Focus is placed on formulating communication strategies for adaptation to environmental changes as well as evaluating communication for enhanced organizational efficiency. Students will especially gain an understanding of theories and practical matters related to conditions based on which leadership is formed and exercised in corporate organizations.
• Studies for Communication Thesis
  Designed for students who are preparing for a master's degree thesis, this course deals with basic concepts, propositions, and rules needed to write an academic paper on newspapers and broadcasting. Students learn how to set a research subject for a thesis in the field of newspapers and broadcasting, formulate a plan of analysis, and analyze collected materials. Through this process, students develop the ability to independently establish a research plan, carry out investigations, analyze materials, interpret the results, and reach conclusions.
• Cyber Space Communication
  Rapid development of information telecommunication technology has resulted in a virtual social space - cyber space - for media users. This course takes a look at communication patterns and roles in cyber society, and explores various relevant issues.

Professors

교수소개

Name	Picture	Major	degree	Final degree school	E-mail
Ha-Yong Jang		Mass Comm. Organizational Comm	Ph.D	N.Y. State Univ	domjang@dongguk.edu
Moo-Kon Kim		Political Comm. Media Sociology	Ph.D	Tokyo Univ	mkkim@dongguk.edu
Ho-Kyu Lee		New Media, Info Telecommunications	Ph.D	Indiana Univ	hokyulee@dongguk.edu
Kwan-Kyu Kim		Broadcasting theory & Internet communication	Ph.D	Keio Univ	kwankyu@dongguk.edu

Assistant Professors

교수소개

Name	Picture	Major	degree	Final degree school	E-mail
Ha-Seong Hwang		Mass Communication	Ph.D	Temple Univ	hhwang@dongguk.edu
Yong-Kuk Chung		Mass Communication Effect Theory	Ph.D	Indiana Univ	ykemjy@dongguk.edu
Jae-Won Kang		Broadcasting Theory & Practicum	Ph.D	Florida Univ	jaekang@dongguk.edu

Adjunct Professors

교수소개

Name	Picture	Major	degree	Final degree school	E-mail
Ji-Yong Kim		Newspaper & Broadcasting	MA	Dongguk Univ	yohan524@hanmail.net

Lecturers

교수소개

Name	Picture	Major	degree	Final degree school	E-mail
Dong-Keun Ha		Newspaper & Broadcasting	MA	Dongguk Univ	hadong@mbc.co.kr
Jung-Keun Lee		Cultural Industry-IPTV Content	Ph.D	Hoseo Univ	jklee1106@naver.com

Educational Goal

As a result of the digital technology revolution, society is in the process of change from one based on analog technology to one based on digital technology. The employment of digital technology in the media sector has resulted in the emergence and spread of bi-directional services. Moreover, network, service, and content convergence is taking place simultaneously and in a mutually influential way through various digital, new media devices and channels. The goal of the Major in Digital Convergence is to foster future-oriented experts in fields related to digital convergence, which are gaining speed. Graduates of the major are working as professors of relevant departments or as key experts in digital convergence-related industries, such as key Internet portal companies in Korea and in such fields as data broadcasting, IPTV, DMB, satellite broadcasting, digital cable TV, multifunctional content development, character development, infotainment, event marketing and planned marketing, and Internet advertising and PR.

Curriculum

• Convergence of Digital Media
  This course theoretically analyzes the convergence between media services and content that is taking place in the broadcasting, telecommunication, and newspaper sectors. In addition, analysis is carried out on the future direction of development and detailed cases, through which students explore methodologies for establishment of a new media status and media development after convergence between broadcasting and telecommunication.
• Post Informatization and Ubiquitous Society
  Students study theories related to the development direction of a post informatization society, and research various future theories that govern society in which the convergence phenomenon is at the core. Students gain an understanding of the concept of a ubiquitous society, which will be realized in tandem with the progress of digitalization and relevant future forecasts, and explore related methodologies.
• Digital Terrestrial Content Planning and Production
  Students research changes in the production method of terrestrial programs that result from digitalization as well as relevant program planning and development tools. In addition, lectures are given on the detailed production process. Students learn about theories and practical application of digital broadcast program production, and discuss new program planning and production theories.
• Digital Cable, Satellite Broadcasting's Program Production and Operation
  This course takes a look at the status of digital cable and satellite broadcasting industries. Students also research tasks and issues of this era of digital media competition by taking a systematic approach and conducting in-depth analysis of development and planning of combined products, such as bi-directional and TSP services, as well as program scheduling and production in line with digitalization.
• IPTV Broadcast Service Planning and Marketing Strategies
  Students research policies, combined products, and technologies related to IPTV service, which is garnering attention as a leading service of broadcasting-telecommunication convergence. Through this process, students analyze issues that need to be resolved for early settlement of IPTV as the 'fourth media' and the status of related issues. They also review forecasts related to the 'media big bang' and antecedent tasks that need to be resolved.
• Development and Future of Internet Services
  This course researches the status and issues of the Internet industry, which has grown from a venture industry to a well-established industry, current evolution of Internet industry services, the future direction of open IPTV, and future direction of development of the Internet, including 3D Internet, which has been garnering great attention.
• Internet Media Culture Theory
  Students analyze various influences the universalization of Internet services has had on society and relevant side effects. They also explore theories on social responsibilities of Internet services, which have been established as a new form of media, the future direction of development of Internet services, as well as changes in the paradigm and attributes of the digital mind resulting from the adoption of interactive services.
• Web 2.0 and UCC-Including Personal Media Theory
  The development of the Internet has brought about substantial changes in the reputation of existing media, and has created personal media that is based on a new concept. This course researches the emergence and social roles of personal media and explores the future direction of development of personal media. Students also analyze the concept of Web 2.0 and its interrelationship with personal media.
• Internet Image Content Planning and Production
  Resulting from development of Internet network technology, image services that are based on VOD and streaming are becoming universal in the world of the Internet. This course reviews related video production technology and editing, as well as detailed prior planning, filming, editing, production, and usage tools that can be employed for UCC and personal media.
• Internet Service Planning and Development
  Students research trends, the current status, and future potential for growth of Web-based Internet services, such as portals and content Web sites. Students acquire practical knowledge and information related to Web page planning. They also learn about and develop practical skills related to the Web page development process, including UIs, technology development, and design.
• Mobile Broadcasting Service Theory
  The emergence of portable, mobile broadcasting devices, such as satellite and terrestrial DMB and PMP, has triggered changes in media consumption. Discussions take place on service and technology development of mobile digital content devices, which are in demand and are continually developing, as well as their service content and ways to promote their growth.
• DMB Content Planning and Production
  An increasing number of people are discussing the need for terrestrial and satellite DMB content to satisfy consumer needs in a more efficient manner. Focus is placed on developing practical skills related to planning, scheduling, and production to develop content that is in line with consumer needs and media characteristics.
• Development and Future of Mobile Communication
  Mobile phones have demonstrated an unprecedented level of growth during the last several years. This course explores and encourages students to discuss the basic concept of mobile communication, details of relevant services, connection between mobile communication and the various digital broadcasting channels, direction of service development, such as the launch of full browsing services, and the subject of open networks.
• Mobile Content Theory
  Various mobile contents that are embedded in and serviced through mobile phones offer a substantial level of convenience and entertainment depending on whether they are based on creative ideas. Students research the status of the mobile industry related to multimedia player content, including MP3 and PMP content, in addition to mobile phone content. Students also learn about content development theories, success cases, and service characteristics.
• Wireless Internet and Integrated BCN Network
  Together with WiBro, wireless Internet services will perform a pivotal role in realizing a ubiquitous society. This course explores the possibilities of various services that use wireless Internet, and the direction of development and industrialization trends of integrated wired and wireless services that are currently being attempted, such as WiBro.
• Digital Cultural Content Development and CT
  Digital technology is having a considerable impact on the development, production, and use of cultural content. This course explores the theoretical background, usage status, and future of CT, which is serving as a driver of content digitalization, which is progressing in all sectors of society, including traditional culture, film, animation, game, music, and publication.
• Protection of Digital Content Copyrights
  Digitalization has enabled functions that allow unlimited reproduction, distribution, and transmission of content. This course covers the establishment a new concept of digital content copyrights, an issue that has resulted from the abovementioned phenomenon, research on the status of copyright infringements, and methodologies for copyright protection.
• Storytelling and Cultural Product Development
  Success of digital cultural products depends on storytelling. Students learn about the importance of storytelling, which is at the center of digital contents that are applied to various forms of channel devices, relevant theories, trends in storytelling-related industries, and success cases, and thus explore the growth potential of storytelling.
• Online Distribution of Digital Content
  Digital contents in different forms and technology standards, such as music, games, videos, and images, are being distributed online. This course engages in research on the status of online distribution of digital content, establishment of a more efficient and legal distribution order, as well as issues in the online distribution industry and relevant measures.
• Digital Publication and CT
  The publication sector has witnessed the highest level of improvement in planning and production convenience thanks to digitalization. It is also where digitalized services are being pursued in most varied forms. Students discuss and research the status, direction of development, and measures for promotion of digital publication, which is also being attempted offline, in addition to e-learning, e-paper, and e-book.
• Digital, Bi-directional Services
  A leading service that has resulted from digitalization and convergence is bi-directional services. Students research theories and technology standards of interactive services (bi-directional services) that are becoming available in all fields of society, including digital broadcasting. They also study the overall status of bi-directional services that are being applied to different channels and media.
• Planning and Operation of Data Broadcasting
  Data broadcasting is a leading bi-directional digital service. There is an urgent need to achieve technology standardization of data broadcasting, which is being applied in all forms of media, including terrestrial media. Students learn about planning and production of data broadcasting, measures on supplying content, and service characteristics of data broadcasting and relevant practical matters.
• Digital Commerce Theory - Online Shopping and T-Commerce
  Digital commerce is a leading digital service, along with bi-directional data broadcasting. Students discuss the possibilities and promotion of digital commerce services that can be attempted through research on various service products and the status of the online shopping industry and T-commerce, a key service of digital commerce.
• Bi-directional Digital Ad Planning and Production
  The emergence of bi-directional services has resulted in new tools and sales in advertising. This course looks at theories and practical application of planning and production of bi-directional digital advertising. It also researches new bi-directional advertising techniques that can be applied to terrestrial digital broadcasting and IPTV's bi-directional services.
• Mobile Media Ad Theory
  Increased use of mobile and portable multimedia devices is signaling the emergence of a new advertising market. Success of mobile media depends on promotion of the mobile ad market. This course explores trends, forecasts, and future growth potentials of mobile media advertising.

Educational Goal

The goal is to foster professional advertising and PR personnel by systematically teaching academic theories and practical knowledge that can be applied to PR-related organizations and ad agencies. This major offers systematic education in advertisement and PR planning, advertisement and PR management, and advertisement production, based on an understanding of business administration and newspapers and broadcasting. To foster professional advertisement and PR personnel who have professional knowledge of advertisement and can actively respond to changes, the major is designed to have students develop a creative way of thinking and the ability to develop themselves.

Curriculum

• Introduction to Advertising
  This course brings together communication theories and behavioral science theories to focus on research of ad message effects.
• Advertising Psychology and Consumer Behavior
  This course takes a look at the overall concepts of cognitive psychology and social psychology as a basis for understanding consumer reaction to advertising. Students develop psychological analysis capabilities in relation to the characteristics and effects of various ad messages. They also develop practical skills in relation to how advertising psychology can be effectively used in advertisement planning and production.
• Principles of Marketing
  This course gives a summary introduction to the definition, characteristics, and roles of PR, and offers students an opportunity to gain knowledge about basic concepts needed to formulate PR strategies.
• Introduction to Public Relations
  This course gives a summary introduction to the definition, characteristics, and roles of PR, and offers students an opportunity to gain knowledge about basic concepts needed to formulate PR strategies.
• Event Planning Theories / Strategies of Public Relations
  As a course designed to foster event-planning experts, it teaches students such subjects as events, outdoor advertising, POPs, displays, festivals, cultural events, and corporate sponsorship. Students research various cases, discuss success cases, and find a common ground
• Strategies of Public Relations
  This course gives an introduction to the definition, characteristics, and roles of PR. It explores the general process used to implement PR, and discusses integrated management of PR and other promotional activities. The course also covers the characteristics and pros and cons of publicity, and the objectives and types of corporate advertising.
• Advertising Planning
  This course introduces the process of creating a blue print for advertising. Students review the basic framework for environment analysis, market and consumer analysis, and analysis of products subject to advertisement and marketing strategies of competitor products. They also learn about choosing target consumers based on such market analysis, setting advertisement goals, and formulating creative ad strategies.
• Research in Advertising and PR
  This course introduces a wide array of methodologies used to measure advertising effects. It explores various processes for design of ad effect research. Ad effect research is categorized into prior research and post research. In terms of prior research, students learn about research for concept development as well as research for measurement of art and copy effects. With regards to post research, this course introduces recognition and memory testing on ad messages and brands, as well as testing on the formation of attitudes towards and intent to purchase brands.
• Introduction to Advertising Creative
  Students gain basic knowledge needed for an advertisement designer to work on ad production. This course introduces layout tools and mechanisms, as well as layout steps and basic formats. It also provides basic knowledge of design principles, handwriting types, and colors.
• Public Relations Seminar
  A wide array of PR tools is used to maintain a mutually beneficial relationship with the public. This course breaks away from the microscopic approach of tools and strategies, and researches persuasion, advocacy, reputation, and additional images that are at the basis of communication with the public, thus enabling students to develop the ability to engage in independent research in the area of PR theories.
• Theories of Sale Promotion
  Discussions take place on sales promotion methods that have a short-term impact on consumers, relevant cases, and their effects.
• Media Planning
  Students discuss strategic media planning. This course introduces the basic concepts of GRP, CPM, coverage, and exposure frequency for media planning, as well as the overall process for media planning. Various matters that need to be considered for media planning are discussed, including media mix, target market coverage, regional coverage, scheduling, and advertising budget.
• Advertising Production for Print Media
  This course introduces the production process of print advertising. It provides basic knowledge of the paste-up process after a comprehensive layout is created, picture production process, and printing process. It gives an outline of print ad production costs.
• New Media and Advertising
  This course explores the characteristics of the new media environment, and covers analysis of the impact of the emergence of new media on ad planning, media planning, and production customs. It deals with various matters related to measuring the strategic values and effects of advertisements that use new media, including WWW. CD ROM, PC communication, home shopping, and cyber market.
• Public Relations Writing
  This course introduces the general PR material creation process, including writing methods and videos for effective PR.
• Case Studies in PR Campaign
  Based on PR theories that students have learned before, they analyze cases of PR campaigns at home and abroad, and derive strategic implications from the cases for successful PR planning.
• Advertising Production for Broadcasting Media
  This course gives an overview of the television and radio broadcast production process. It gives a comprehensive introduction to the preparation process before production of a broadcast advertisement, the production process, and process after production. It introduces fundamentals on video-related aspects, including lighting, graphics, and colors, and audio-related aspects such as sound, music, and sound effects, as well as the editing process after production.
• Cases in Advertising Campaign
  Students review long-term strategic management of advertising campaigns. Through domestic and overseas cases, students analyze how advertising campaigns of specific products have been managed in the long term. This course also presents a future direction for the advertising campaigns. It reviews long-term strategies of advertising campaigns.
• Copy Writing
  As a practical course for copywriting, students are required to create ad copies for specific products or brands, and thus plan the development of an ad copy platform based on all subjects. Students also develop a headline, sub head, body-copy, and slogan, based on the ad copy platform.
• Advertising Law and Ethics
  Advertising can be considered a form of communication that emphasizes creativity for the purpose of garnering attention and for brand preference. From the perspective of the advertiser, a strong and memorable advertisement is pursued. However, what is as important as an advertisement that has a strong impact on consumers is an advertisement that does not infringe upon the rights of consumers both legally and ethically and that communicates accurate information. The purpose of this course is to have students acquire knowledge of laws and ethics that is needed for working-level advertisement and PR personnel.
• Integrated Communication Management
  This course is designed to have students discuss the process of consumer reaction to advertisements, and introduces the characteristics of print media, broadcast media, and other forms of media. Students then discuss the development process of IMC (Integrated Marketing Communication Program).
• Seminar in Advertising
  The purpose of this course is to improve students' understanding of key issues that have recently been garnering attention in relation to modern advertising. Based on a comprehensive understanding of recent developments in practical advertising work and ad research, discussions take place on implications and application methods with regards to ad theories and practical work for detailed themes.
• Multimedia Advertising Production
  Students practice producing ads using multimedia, mainly the Internet, CD ROM, and cyber markets. To this end, students acquire various technological and theoretical knowledge concerning creating a homepage on the World Wide Web, sending electronic mail, and producing electronic advertisements.
• Issue Management
  Students learn about an organization's communication strategies in the event of a crisis. They research ways to respond to crises from a systematic and investigative perspective, and explore, based on theories, various cases of crisis management. Students carry out comprehensive research on crisis prevention and communication methods during crisis situations, including a humanities perspective and socio-scientific knowledge of the matter. This course covers PR studies as well as theories related to investigation, organization, and social psychology to enable students to gain a comprehensive understanding of the various aspects of crisis management.
• International Advertising Theories
  Students research target markets, product positioning, distribution, and promotions that are needed for advertising overseas, and study advertising that considers the culture and sentiments of different countries. The goal is to have students analyze the creative aspects of advertising for different countries, thereby developing skills as an international ad planner and relevant working-level personnel.

Professors

교수소개

Name	Picture	Major	degree	Final degree school	E-mail
Hyong-Oh Cho		Ad Effect Measurement & Ad Psychology	Ph.D	Texas Univ.	hocho@dongguk.edu
Yung-Kyun Choi		Internet Advertising/HCI Research	Ph.D	Michigan State Univ.	oiyung@dongguk.edu
Bong-Hyun Kim		Advertisement	Ph.D	Alabama Univ.	bkim3@dongguk.edu

Assistant Professors

교수소개

Name	Picture	Major	degree	Final degree school	E-mail
Hyo-Gyoo Kim		Public Relations	Ph.D	Texas Univ.	hgkim@dongguk.edu
Cheol-Han Lee		Public Relations	Ph.D	Missouri Univ.	clee@dongguk.edu
Hyun-Jeong Lee		AD Production (Computer Graphics)	Ph.D	Hanyang Univ.	irislee2@hanmail.com

Lecturers

교수소개

Name	Picture	Major	degree	Final degree school	E-mail
Woo-Deok Park		Commercial Design	B.A	Chung-Ang Univ	20082056@dongguk.edu
Seong-Hoon Yoon		Public Relations	Ph.D	Maryland Univ	donggukpr@dongguk.edu

Educational Goal

Our primary goal is to foster experts who can define visions and methods to adapt to changes and develop the publishing sector as well as researching the status of the publishing industry, which is characterized by two words - ubiquitous and convergence - in this knowledge industry-based era. The major is designed to develop skills needed as publishing experts by having students research the comprehensive publication process ranging from planning to editing, production, marketing, and content processing. Students research both paper media and electronic media publication, thus gaining complete knowledge of paper book and electronic book publication, including paper, disk, and network screen books. Students begin by researching one-source, one-paper product publishing, and then move on to one-source, multi-product publishing and one-source, ubiquitous product publishing. An additional goal of the major is to foster experts who are determined to have the publishing sector fulfill its fundamental responsibility of inheriting and developing culture.

Curriculum

• Publishing Design Theory
  This course covers theories and practical application, and that entails research on publishing design that includes planning process design in publication design. Students learn about typesetting text and processing pictures and drawings using page layout software and image editing software. Students research both intellectual design and aesthetic design, which are the two main elements of publication and magazine design. Lectures are given on the layout of publications based on a debate format.
• Special Lectures on Magazines
  As a knowledge, information, and culture industry, the magazine industry forms the basis of the informatization era and has great cultural influence. In the sense that the magazine is journalism media and cultural media, it is the most suitable multifunctional media for the Internet-centered content era. This course establishes an academic foundation for the magazine to overcome its media-related limitations and grow by adopting digital technology. Students also research policies that can respond to multinational media companies with substantial capital.
• Digital Image Editing
  Digital image editing is part of the editing and production process that is essential in the field of electronic book production as well as the paper book print process of electronic publication. Students learn basic theories on digital editing of images and practical editing functions. This course also researches the process of producing outputs that are appropriate for OSMP publication. The goal is to have students understand layout editing of electronic publications and the production process related to visualization.
• Computer Aided Publishing Studio
  Students will be presented with an opportunity to practice and discuss the entire publication process, ranging from publication planning to editing, publication, and marketing for paper and electronic books as well as DBMS. Students carry out in-depth analysis of disc books and screen books to develop skills needed to evaluate electronic publications. This course fosters highly skilled editors who can plan for and edit high-quality electronic books.
• The History of Publishing
  Publication began after mankind started using words and language and recording them with text. This course takes a look at the history of the period before the emergence of mass reproduction-based publication in book form, based on the world's and Korea's history of publication. By doing so, students review how books and magazines changed, and explore how they will change in the future digital era.
• Computer Aided Publishing Theory
  Students engage in detailed research of theories and practical application of electronic publication. This course reviews electronic publication in the field of paper book publication as well as electronic publication in non-paper book publication. It also covers DTP, desktop prepress, POD, and DBP. Students also study machine-readable data, code, DB, communication, font, eBook, and network screen book publishing.
• Development of Contents Theory
  This course identifies cultural archetypes and presents appropriate development methods so as to enhance the level of usage of Korean cultural archetypes, which are competitive and distinctive, in the cultural content industry. This course entails providing, to the industrial sector, content that can be practically used throughout all cultural and academic fields, and has students practice creative work using this subject.
• Marketing of Publishing
  This course gives an overview of the status of publication in Korea before and after the adoption of the marketing concept in publication and magazine. Students analyze issues experienced in the present publication-marketing field. They explore marketing strategies in the Internet communication environment and forecast, through debates, tasks related to publishing companies' brand assets.
• Management of Publishing
  Students analyze standards for the managerial decision process and collection of information needed in the decision-making process of publishing company management. Students define a publishing company's name, organizational structure, and the rights, responsibilities, and roles of each organization. Students then engage in discussions to identify solutions to tasks that arise when starting and managing a publishing company.
• Screen Book Publishing Theory
  Students develop the skills necessary to retrieve information using the network functions of a computer and learn how to create a network screen book on the Internet. They analyze electronic books to research map, FC, SB, contents, and design. Using HTML, students practice eBook, u-book writing, and Web design.
• Publishing Theory
  Students research theories and practical application of publication and magazine. This course covers the four steps of planning, editing, production, and marketing. In terms of the production step, students learn about the production process of paper and electronic books. Students learn about the general process, including such subjects such as what publication is, independent volumes, magazines, types and composition of textbooks, handling text writings, proofreading writings, illustration and photograph arrangement, layout and typesetting, engraving, management, and marketing.
• Typography of Korean Character
  This course reviews type page editorial design aimed at accurately and quickly delivering publication content, which is the most important role of Korean character typography; as well as how editorial design of Korean characters and Korean fonts should be accomplished. Students study the typography of Korean characters, with focus on modern publication design. Lectures combine theories and practical application. In the process of designing Korean fonts, students develop the ability to analyze fonts and choose the required style of type.
• Special Lectures on Image Editing and HTML
  Using the Flash program, a dynamic image-editing tool needed for electronic book production, students learn the overall production procedure and process-building methodologies for screen books and disk books by practicing production. A theoretical framework is established by learning the design centered multimedia HTML structure together with the definition of the Web page concept and language, style guides, as well as interface designs and layouts of electronic books, including mobile books.
• Book Production and Binding
  The publication production process that ranges from printing to bookbinding is a key factor that determines the quality of a book or magazine. It is closely related to the entire process of publication, including planning, editing, and marketing. Publication production requires professional knowledge of management work, including selection of an outsourced production party, costs, and production schedule, as well as of the digital printing process. This course covers systematic theories and practical application so that students gain practical knowledge required in the field, centering on communication of publication production.
• Special Lectures on HTML Programming
  The goal is to have students understand the overall structure of an HTML document, which is a basic language for creating electronic publications. Students learn about how the language works to create disc and screen books, thus developing practical abilities. The goal is to have students build their ability to effectively use the HTML publication production process by benchmarking the electronic publication content planning process as well as content.
• Publishing Planning Theory
  Students learn about theories related to planning for independent volumes, magazines, and textbooks. Students practice planning and lectures are given on planning based on debates. Students research the internal and external environment of publication, publication planning, goals and examination process of planning, as well as publication planning by type.
• Special Lectures on Books
  This course takes a wide perspective to explore the reality of the publication sector in this ubiquitous and convergence era. It raises critical issues, identifies the causes of the issues, and explores alternatives. Students attempt to find ways to resolve the issues and also look for approaches that can be used to reflect the solutions in publication policies.
• Special Lectures on Editing Books
  In the ubiquitous environment, the publication editing process is taking place using various computer programs in line with the characteristics of different forms of media. With regards to paper book editing, a wide array of DTP programs are used. Graduate school students practice editing in relation to writing a thesis paper using a leading DTP program. Through this process, they explore how the publication editing process is implemented.
• International Publishing and Policy
  Students research the global trend of publication. They study various methods for internationalization of Korean publication from historical and institutional perspectives. This course takes a look at the relationship between government and industry, between government and users, and between industry and users in relation to publication from a policy perspective. In particular, students study what the appropriate direction of publication policies is in the informatization society through research, from an economic and historical perspective, of government policies related to the Korean publication industry.
• Publishing of Ubiquitous Age
  Students analyze materials that are needed to devise publication policies and formulate strategies by forecasting and assessing cases related to social changes in preparation for a new publication paradigm, resulting from influence of digital convergence owing to the spread of networks and convergence of information technology. The purpose of this course is to have students develop a broad view by analyzing trends in domestic and overseas publication policy implementation to present a vision for the ubiquitous publication era. Students also use in-depth approaches for pattern changes in ubiquitous-based production planning, editing, production, and marketing.

Professors

교수소개

Name	Picture	Major	degree	Final degree school	E-mail
Ki-Sung Lee		Materials Engineering	Ph.D	Seoul National Univ.	yikisung@yahoo.co.kr

Adjunct Professors

교수소개

Name	Picture	Major	degree	Final degree school	E-mail
Kyung-Dae Koh		Mass Communication	Ph.D	Sungkyunkwan Univ	kdkoh99@dreamwiz.com

Lecturers

교수소개

Name	Picture	Major	degree	Final degree school	E-mail
Kyung-Do Kim		Publication and Magazine		Dongguk Univ.	cmkkd@naver.com
Ae-Kyoung Son		Cultural Content Planning	Ph.D	Dongguk Univ.	impdeneb@dreamwiz

Educational Goal

The primary objective of this course of study is to develop the professional knowledge needed to record and preserve various information from human society and pass that information down to future generations, in line with the culture and flow of the era. This major provides education on matters needed for graduate school, centering on content that is in line with the abovementioned objective. It also enables students to learn about new technology and gain knowledge on printing and imaging engineering, including printing, electronic imaging materials, ink, paper, electronic publishing, color theories, and printing management. This knowledge is needed in relation to imaging materials, which are rapidly growing in tandem with the development of the IT industry. By educating students on new technology and enabling them to acquire basic and professional knowledge of printing and imaging engineering, the major aims to foster high-quality technical personnel who can lead the entire printing and imaging engineering sector, such as by developing new technology in terms of print materials and the printing process.

Curriculum

• Printing & Imaging Engineering Seminar 1
  Students discuss, in seminar format, printing information-related subjects that have recently been garnering attention. Focus is placed on research of these subjects.
• Printing & Imaging Engineering Seminar 2
  Students discuss, in seminar format, printing information-related subjects that have recently been garnering attention. Focus is placed on research of these subjects.
• Printing & Imaging Engineering Seminar 3
  Students discuss, in seminar format, printing information-related subjects that have recently been garnering attention. Focus is placed on research of these subjects
• Printing & Imaging Engineering Seminar 4
  Students discuss, in seminar format, printing information-related subjects that have recently been garnering attention. Focus is placed on research of these subjects.
• Printing & Imaging Engineering Seminar 5
  Students discuss, in seminar format, printing information-related subjects that have recently been garnering attention. Focus is placed on research of these subjects.
• Introduction to Graphic Arts
  This course gives an outline of printing information engineering, and enables students to learn about the characteristics of relevant basic fields. The purpose is to engage in discussions and research academic areas related to development of pure printing information engineering and application in other industries.
• Introduction to Printing Science
  Lectures are given on the right choices for the optimized print process and materials, based on a scientific approach to phenomena that occur in printing information engineering. To help students understand the characteristics of change in ink and print materials, lectures are also given on relevant chemical technology.
• Introduction to Printability
  Characteristics related to the quality of prints are categorized based on statistical methods and methods using measuring instruments. Matters required for quality improvement of prints are researched from the aspect of printing plates, ink, printing surface, and printing machinery.
• The Principle of Printing Ink / Digital Printing
  Students engage in physico-chemical research of characteristics that are required for color materials and vehicles, etc. that are used for ink and the basic composition of printing ink. They also study high-precision, high-quality printing ink based on new printing technology, thus researching print quality improvements and application fields.
• Digital Printing
  Students gain an understanding of digital printing, resulting from the combination of printing and the rapidly developing IT industry, and research its application in industrial fields.
• Print Media Technology
  This course helps students understand the print industry and its connection with the publication and advertisement industries, as well as areas in which it is employed. Students study technological trends of displays, such as next-generation information terminals, and fields where the print information industry is applied.
• Image Processing
  Students research the application of the basic photography field for reproduction of images in printing information engineering, as well as practical matters and usage methods regarding computer-based processing technology.
• Graphic Arts Design
  The creation of a new design places focus on the method of recreating advanced modernity that achieves balance between sensibility and susceptibility. The goal of this course is to go beyond simple, physical sensation and satisfy delicate and prominent effects.
• Paper Technology
  The focus of this course is to enable an easy approach to the quality of prints through interpretation of the basic properties and testing methods of paper, which accounts for at least 70% of print surfaces that are consumed in the printing information industry.
• Screen Printing Technology
  Students research screen-printing technology, which is employed for various applications in the printing information industry. They also engage in debates and research academic achievements on printing information studies from various points of view.
• Introduction to Marketing
  The goal of this course is to have students understand the actions of consumers living in modern society so that they understand themselves as consumers, as well as understand the establishment of basic marketing strategies to achieve a company's goals. The course features presentations on marketing cases and theories related to analyzing the market of the printing information industry and reviewing the decision-making process of consumers.
• Analysis of Printing Trouble
  The goal is to develop students' skills in taking measures against printing trouble by categorizing printing troubles into print ink, print surface, print machinery, and work conditions, and analyzing their causes.
• The Reproduction of Special Printing
  Students gain an understanding of the field of special printing technology and relevant methods, and research and review next-generation special printing methods. The goal is to have students engage in discussions and to present a direction for advancement of printing technologies and study printing methods that use cutting-edge devices and the latest technologies.
• The Principle of Design
  After students gain a full understanding of the general design concept, they learn about elements required for printing and ways to use the elements.
• Imaging Functional Materials
  Students develop skills needed to get accustomed to image engineering by gaining basic knowledge of new imaging functional materials and application fields. Students also research various devices and their application. Lectures are given on various relevant themes, including future forecasts.
• Advanced Image Processing
  The goal of this course is to have students develop the ability to become accustomed to image engineering by gaining basic knowledge of new optical image areas, resulting from connection between the printing information industry with the electronic industry, industries using optical technology, and new material industries, and by learning about application fields.
• The Principle of Color
  Students gain an understanding of the relationship between light and color. The goal is to carry out research, based on an engineering approach, on what impact scientific colorimetry has on a printed material's color representation and printed image representation, based on colorimetry established by the International Commission on Illumination in order to quantitatively handle color expression of multi-color prints.
• Appreciation of Organic Chemistry
  Students first gain theoretical knowledge related to organic chemistry, which is needed in printing information engineering. The goal of this course is for students to gain knowledge about chemical reactions needed for print engineering, such as ink, print surfaces, and photosensitive materials, and develop the skills needed for its application.
• Polymer Materials
  Mainly through debates and research, students learn about basics of polymer materials that are used for production of prints and properties of applied polymer materials related to printing information.
• Engineering Economics
  Lectures are given on basic knowledge needed to evaluate economic efficiency of printing information and industry process. Students learn mainly based on various cases of application.
• Appreciation of Interfacial Chemistry
  Students gain a basic understanding of interface, such as surface characteristics, surface energy, and wetting, in relation to print and image records, through which they gain an academic understanding and learn about relevant fields of application.
• Colloid &Printing
  The goal of this course is to introduce basic theories and give application-related knowledge about colloid, which exists in human life and throughout industries in various forms, such as print ink, cosmetics, and food.
• Quality &Material Management
  Lectures are given with the goal of having students first understand quality management of print and image records. The ultimate goal of this course is to develop students' quality and material management capabilities by analyzing the correlation between material management and quality of prints.
• Printing Publishing
  By engaging in a comparative analysis of electronic publication, which is a combination of print publication and computers, students gain a basic understanding of print editing and publication. In addition, lectures are given on image production and processing for printed scripts.
• The Principle of Printing Press
  Students gain an understanding of existing print technologies and mechanical characteristics. They also research and analyze recent technology trends. Lectures are given on ways to develop new printing technologies and machinery.

Professors

교수소개

Name	Picture	Major	degree	Final degree school	E-mail
Young-Baeck Ha		Print Engineering	Ph.D	Pukyong National Univ.	jaykyha@hanmail.net
Young-Soon Kim		Photochemistry	Ph.D	Tokai Univ.	yskim@dongguk.edu
Euy-Soo Lee		Process Design and Control	Ph.D	Purdue Univ.	eslee@dongguk.edu
Jae-Soo Lee		Agriculture	M.A	Konkuk Univ.	jaesoolee@iljinpms.com
Jong-Choo Lim		Colloid and Interface Engineering	Ph.D	Rice Univ.	jongchoo@dongguk.edu
Sung-Sang Oh		Print Engineering	Ph.D	Dongguk Univ.	oss@shingu.ac