College of the Social Science

College of the Social Science

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Dean's Welcome

Welcome to the College of Social Sciences.

This is a place for people who love pioneering ideas in dealing with every political, social and economic issue that contemporary society faces. Our nine academic departments and five research institutes will provide you with interdisciplinary opportunities and the vibrant environment to become leaders in government, politics, research institutions, and non-prof it social agencies.

Specifically the nine academic departments and five research institutes address a wide range of themes of public policy, international affairs, political conflict, and economic issues that the 21st century faces. The educational experience in the College of Social Sciences will produce the best of tomorrow's leaders who can generate innovative solutions and organize productive international resolutions for critical issues in politics, business, economics, crime and global relations.

By emphasizing the quality of future leaders, we are committed to ethical values such as tolerance, mutual respect and collegiality. The accomplishment of our vision will inspire students to be global leaders who are creative, resourceful and intellectual in the social, political, behavioral and economic sciences.

All nine departments have both master and doctoral programs that can greatly enhance the opportunity to be hired by both the governmental and on-government sectors.

The College of Social Sciences offers a variety of Masters‘ programs and Ph.D. courses to a diverse student body and in the following areas: Political Science & Diplomacy, Public Administration, North Korea Studies, Economics, International Trade, Sociology, Journal ism & Mass Communication, Police Administration, Food Industrial Management.

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    College of the Social Science

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    02-2260-3104-5

Department of Political Science and Diplomacy

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Introduction

The Major of Political Science and Diplomacy focuses on political phenomena and diplomatic activities that an individual, a group, or a nation realizes in local and international societies. In researching political issues, the core of argument is related to quest ions regarding how harmoniously freedom, equality, rights, and duties are given to subjects of political activities in their common lives. In researching and analyzing diplomatic activities, not only a nat ion‘s own safety and prosperity, but also the peace of international society will be discussed.

Curriculum

Comparative Politics / Methodology of Political Science / Introduction to Korean Politics / Introduction to International Relations / Introduction to Political Thoughts / Politics of Korea /Theory of Representative Government / Contemporary Political Thoughts Western Political Thoughts / Asian Politics Thoughts / Korean Foreign Policy / International Organization / International Political Economy / Theory of Foreign Pol icy / Theory of Political Process / Elect ion and Political Parties /American Politics /Theory of Government System / International Politics of Eastern Asia I Korea, Japan and China/ Issues of Contemporary Korean Politics / Comparative Democracy / Game Theory G Politics / Korean Political Thoughts

Professors

교수소개
Name Picture Major Final degree school E-mail
Tae-Yeoun Hwang 황태연 Political Philosophy J.W. Goethe University tyhwang@dongguk.edu
Hyeong-Ho Park 박명호 Comparative Politics Michigan State University mpark@dongguk.edu
Jun-Seok Kim 김준석 Political Theory New York State University, Stony Brook jspicture7@yahoo.co.kr
Jae-Chul Lee 이재철 Comparative Politics Missouri State University, Columbia jclee@dongguk.edu
Kenneth Wilson Kenneth W. Wilson Comparative Politics University of Oxford kenneth@dongguk,edu
Woo Jung Moo 우정무 International Relations University of Kentucky wjm77@dongguk.edu
  • Office

    Department of Political Science and Diplomacy Studies

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    02-2260-8717

Department of Public Administration

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Introduction

Public administration is the study of administration and policies, having its purpose in harmonizing democracy, efficiency, economy, rationality, effectiveness and social equity, and in improving the people's welfare and the accomplishment of public works. The purpose of the Major is to cultivate public individuals of ability, who understand the basic knowledge and theories of administration at large, use research methods to clarify administrative phenomena and have a clear understanding of social phenomena and rational thinking capabilities. Additionally, it aims to discover how government can realize efficient administration to provide a good quality of service to the people and also how the government can realize democracy in the age of local self-government.

Curricula

Introduction to Policy Science / Introduction to the Public Administration / Public Planning / Personnel Administration / Pol icy Format ion/Research Methods for Public Administration / Organization and Management / Public Enterprise / Urban Administration/Social Welfare Administration/Financial Administration/Studies on the Financial Policy / Policy Analysis / Policy Case Study / Policy Evaluation / Local Administration / Public Administration in Korea / Administrative Reform / Quantitative Aids to Administration / Public Administration Theorv / Administrative Information System / Public Service / Local Public Finance / Market, Government, and Network / Public Administration and Governance

Professors

Professors
Name Picture Major Final degree school E-mail
Cnae-Gi Kwack 곽채기 Financial Administration Seoul National Univ. kg1000@chol.com
Joo-Ha Lee 이주하 Policy Science Oxford University leejooha@dongguk.edu
Chang-Bum Ju 주창범 Organizational theory Univ. of Southern California(USC) cju@dongguk.edu
Young-Min Oh 오영민 Public Policy & Management Florida State University dowhat50@dongguk.edu
Gwang-Bin Bae 배광빈 Organizational Management Theory University of Texas at Dallas kbae@dongguk.edu
Min-Hyu Kim 김민휴 City ​​policy, Smart City Rutgers University – The State University of New Jersey -

Introduction of honorary professor

교수소개
Name Picture Major Final degree school E-mail
Ik-Sub Sim 심익섭 Organizational management theory Speyer University -
Hyeong-Woo Lee 이형우 Political science Wharton Pennsylvania University -
  • Office

    Department of Public Administration Studies

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    02-2260-8718

Department of North Korean Studies

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Introduction

Established in 1994, North Korean Studies in Dongguk University is the first academic department in South Korea that focuses exclusively on North Korea. The department covers diverse aspects of North Korea's society-political, economic, social, and cultural. The department helps students develop analytic skills on North Korea and unification issues between North and South Korea. It, then, tries to develop academic specialists who have deep understanding of North Korea as well as professionals who work on the front line for cooperation and unification between the two Koreas. The Graduate School of North Korean Studies aims to enhance the professional abilities of students needing an academic refresher in North Korean government agencies, the labor party of North Korea and other organizations by providing education on the latest theories and trends of various fields, including North Korean politics, economics, society, and culture to nurture experts for unification. As a result, The Graduate school of North Korean Studies, in researching North Korea, emphasizes research areas such as politics and economics and also strengthens research in other areas such as society, culture, and arts etc.

Curricula

Introduction to North Korean Studies / Introduction to Korean Unification / Historical Socialism / Theory and System / Theory of North Korean Politics / Studies on the External Environment of Reunification / North Korea's Society and Culture / The Korean Worker's Party and North Korean Leadership / The Economy of North Korea / The Ideology of North Korea / Studies on Law and Public Administration of North Korea / The Foreign Policy of North Korea / Inter—Korean Interchanges and Social Cooperation / The Scope and Methods of North Korean Studies / Studies on North Korea's Military and Security Policy / Geography and Tourism of North Korea/Studies on North Korea's Arts and Literature / Language and Life of North Korea / Economic Integration and Cooperation bet ween the Two Koreas / Education in North Korea / The Comparative Study of North and South Korean Political Systems / Study of Reunification of Divided Nat ions Cases / The Political Economy of Northeast Asia

Professors

교수소개
Name Picture Major Final degree school E-mail
You-Hwan Koh 고유환 Polities and Comparative Polities of North Korea Dongguk Univ. yhkoh@dongguk.edu
Soon-Sung Park 박순성 Politics and Trade of North Korea Univ. de Paris X
(Univ. de Paris Nanterre)
sunsong@dongguk.edu
Yong-Hyun Kim 김용현 North Korean Studies, Unification Dongguk Univ. unikor21@dongguk.edu
  • Office

    Department of North Korean Studies

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    02-2260-8721

Department of Economics

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Introduction

The study of Economics concentrates on the decision-making processes of human beings when they allocate scarce resources through product ion, distribution, and consumption of goods and services. The Major focuses on fundamental principles of economic phenomena by applying a systematic and thorough analytic methodology. Economics is divided into the two broad sub fields of microeconomics and macroeconomics. Microeconomics analyzes behavior of firms and consumers and their effects on a specific market . Macroeconomics examines economy-wide phenomena such as the business cycle and economic growth.

Curricula

Principles of Microeconomics / Principles of Macroeconomics / Mathematics for Economists / Economic Statistics / Microeconomics / Macroeconomics / Advanced Microeconomics / Advanced Macroeconomics / Economic History / Public Finance / Econometrics / International Economics / Labor Economics / Theory of Industrial Organization / Economics of Information / Financial Economics / Reading Economics / International Finance / International Economic Integration / Money and Banking / Economic History of Korea / Law and Economics / Human Capital Theory / Theory of Economic Development / Mathematical Economics / Understanding of Financial Industries

Professors

교수소개
Name Picture Major Final degree school E-mail
Byung-Ho Song 송병호 Macroeconomics University of Chicago bhsong@dongguk.edu
Nak-Nyeon Kim 김낙년 Economic History Tokyo Univ. nnkim@dongguk.edu
Jong-Il Kim 김종일 Macroeconomics Stanford Univ. jongil@dongguk.edu
Hyung-Taik Ahn 안형택 Econometrics University of Winsconsin-Madison htahn@dongguk.edu
Il-Ho Song 송일호 Labor Economics Texas Tech University shong@dongguk.edu
Kwan-Ho Kim 김관호 International Trade Columbia Univ. khkim@dongguk.edu
Kyoung-Won Lee 이경원 Industrial Organization University of Winsconsin-Madison krhee@dongguk.edu
Sam-Mo Kang 강삼모 Money and Banking University of California-Los Angeles sammokang@dongguk.edu
Se-jin Min 민세진 Applied Microeconomics University of California-Los Angeles sejinmin@dongguk.edu
In-Yeop Jee 지인엽교수님 Macro finance University of New South Wales -
Joo-Yong Jun 전주용 교수님 microeconomics, financial economics University of Michigan jooyong@dongguk.edu
Tae-Jun Lim 임태준 교수님 Macroeconomics Economics, University of Rochester limtaejun@dongguk.edu
Jung-Taek Lee 이정택 교수님 Microeconomics State University of New York, Albany jungtaeklee@dongguk.edu
Sun-Young Park 박선영 교수님 Financial Economics, International Finance, Banking Yale Univ. sunyoungpark@dongguk.edu
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    Department of Economics Studies

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    02-2260-8725

Department of International Trade

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Introduction

The Department of International Trade aims to train specialists, through both academic research and exercises, with comprehensive theoretical understanding and good practical understanding of the world economy, global business management, and international trade. Major fields for studies encompass "trade theory and financing," "international trade and regional studies," "international trade practices and Logistics," and "global business management and comparative cultural studies," which provide the students the opportunities to develop thorough research skills and ways to handle cases in each field. The Department confers both doctoral and master degrees in four major fields: 1) trade theory and financing, 2) international trade and regional studies, 3) international trade practices and Logistics, and 4) global business management and comparative studies. Students are recommended to take courses required for each major with a prerequisite course of "Research Methodology in International Trade".

Curricula

Microeconomics / Introduction to Electronic Commerce / Macroeconomics International Trade Practices / Theories of International Economic Relations/ International Trade Theory / International Finance / Theory of Foreign Investment and Practices / Internet Trade / Junior Seminar (Techniques of International Negotiation & Business) / Korean Economy & Trade / Business English / International Transportation & Logistics / International Trade & Marketing / Environments, Economy and International Commerce / Cross-Cultural Management / Theories and Practice in International Negotiation / Trade Pol icy / Marine Insurance and Exporting Insurance / Theory of Foreign Exchange & Financial Futures / Analysis of Trade Statistics / International Trade Law and Cases/ World Regional Economy / Mentor Program (Global Etiquette and Culture)

Professors

Professors
Name Picture Major Final degree school E-mail
Sok-Tae Kim 김석태 International Business Louisiana State Univ. ted7@dongguk.edu
Jae-Hwa Lee 이재화 International Economies and Trade Policy Duke Univ. jaehwa@dongguk.edu
Hak-Loh Lee 이학노 International Economies and Trade University of Texas, Austin hakloh@dongguk.edu
Hong-Youl Ha 하홍열 Professor of Marketing Swinburne University of Technology hyha@dongguk.edu
Back-Hoon Song 송백훈 International Economics Pennsylvania State Univ. bsong@dongguk.edu
Jung-Hwan Hyun Macrofinance Michigan State Univ. jhhyun@dongguk.edu
Byeong-Hwa Choi International economy lndiana Univ. -
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    Department of International Trade Studies

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    02-2260-3505

Department of Sociology

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Introduction

Sociology is a field of social sciences that explores human society. The Department of Sociology at Dongguk University aims to provide students with a wealth of opportunities to understand and analyze social life, social change, and social phenomena that require not only scientific precision but also practical application of knowledge. The department emphasizes rigorous training in theory, methodologies, and core substantive areas of sociology. Through the department's program, students are to exercise sociological imagination and insight as active learners and to develop skills in communication. The major ensures that all students (1) analyze critically social issues from various perspectives, (2) collect, classify, and analyze any given data and information, (3) generate productive and positive solutions for contemporary society, and (4) develop global insight and practice local wisdom.

Curricula

Sociological Inquiry / Introduction to Information Society / Methodology in the Social Sciences / Political Sociology / Population and Family / Critical Sociology / History of Sociology / Survey Research Methodology / Sociology of Cultural Studies / Sociological Study on Korean Society / Classical Sociological Theories / Class and Stratification/Social Statistics / Social Change / Comparative Studies in Sociology / Sociology of Labor and Industries / Social Policy / Contemporary Sociological Theories / Sociology of Work and Occupations / Visual Sociology / Practice in Survey Research / Sociology of Religion / Sociology of Aging / Special Topics in Sociology

Professors

교수소개
Name Picture Major Final degree school E-mail
Cheong-Seok Kim 김정석 Sociology of Aging, Survey Research Methodology, Social Statistics University of Michigan chkim108@dongguk.edu
Sang-Moon Kim 김상문 Technology and Society, Social Network, Globalization and Development, Deviance and Crime University of South Carolina kimsm@dongguk.edu
  • Office

    Department of Sociology Studies

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    02-2260-8720

Department odf Media Communication

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Introduction

The major of Media Communication studies on human interactions and social changes occurred through the advancement of media and information technology. Our department offers education and professional training to students who will work in the fields of media, information, and culture industry. The courses offered by our department are designed to give students the opportunity to learn both academic and practical knowledge about journalism, broadcast ing, new media, strategic communication, and human interactions. Graduates of our department have found their professional careers in the broad range of relevant fields including national news agencies, research firms, information companies, advertising and PR companies, etc.

Curricula

Introduction to Mass Communications and Journal ism / Communication Theory Introduction to Journalism / Introduction to Broadcasting & New Media News Writing and Reporting / History of Communication / Theories of Mass Communications / New media and Information Society / Newspaper Reporting and Editing / Radio Programming & Product ion / Theories of Human Communication / Research Methods for Mass Communications / Theories of Public Relations / Introduction to Special Media / Broadcast ing Workshop / Political Communication / Multi Media Communication / Studies on Media Industry / Studies on Intercultural Communication / Persuasion & Campaign / Media Psychology / Social Statistics of Mass Communication / Organizational Communications / Speech Communications / Communication Strategies

Professors

교수소개
Name Picture Major Final degree school E-mail
Ha-Yong Jang 장하용 Journalism & Organizational Communication State Univ. of New York
comjang@dongguk.edu
Ho-Kyu Lee 이호규 New Media & Telecommunication Indiana Univ.
hokyulee@dongguk.edu
Kwan-Gyu Kim 김관규 Broadcasting Tneory & Internet Communication Keio Univ. kwankyu@dongguk@edu
Jae-Won Kang 강재원 New Media & Broadcasting Industry Florida Univ. jaekang@dongguk.edu
Yong-kuk Cnung 정용국 Communication Theory and Media Effects Indiana Univ. ykemjy@dongguk.edu
Ha-Seong Hwang 황하성 Broadcasting and new media Temple Univ. -
Yong-Hwan Kim 김용환 Emerging Media and Media Effects University of Texas at Austin yhkim17@dongguk.edu
Yeong-Ju Kim 김용환 Media Communication University of Alabama -
  • Office

    Department odf Media Communication Studies

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    02-2260-8723

Department of Food Industrial Management

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Introduction

Food Industrial Management consists of four programs. First, Agriculture Programs focus on the science and business of agriculture, from plant and animal biology and product ion techniques to business management and marketing. We are actively engaged in applying its established strengths in the areas of bioinformatics, plant and animal breeding and genetics to the development of new, environmentally friendly solutions to meet industrial and societal needs. Second, Food Research Programs are focused on food quality and safety, the development of value-added products, and innovative technologies for the manufacture of both traditional and new food products. Third, Environmental Programs are wide-ranging, encompassing both natural and built environments in rural and urban settings. Broad research themes include biophysical research, environmental protection and improvement, resource economics, landscape architecture and regional planning. Fourth, Rural Communities Programs are focused on improving the economic, social and environmental conditions of rural communities across Korea, and around the world. Priority areas are community empowerment, communication and development, and economic well-being

Curricula

Introduction to Food Economics / Agri-Food Income / Food Resource Economics Agri-Food Marketing / Research and Practice of Agri-Food Information Seminar for Food Industrial structure / Seminar for Food Management Strategy Agri-business / Cooperatives / Food Policy/Food Service Management Seminar Food Industrial Organization / Food Safety Management / Understanding in Food Economics / Food Management / Food Price Sustainable Development System/Food System/Food-Resource Econometrics Agri-Food Marketing / Agri-Food Physical Distribution / Analysis of Food Industrial Management / Food Industrial Management Lab Food Safety Management System / Food industrial Economics Methodology of Environmental Assessment / Agri-food distribution

Graduate Study

Academic graduate specializations in the College of Social Sciences offer a number of study opportunities for students and practitioners longing for additional academic experience. Each program in the Master degree and the Doctor of Philosophy (Ph. D.) degree is designed to offer the highest level of professional education in social science theory and res earch methods. The College of Social Sciences offers nine Master degree and Ph.D. degree programs in all departments and in the following areas: Political Science G Diplomacy, Public Administration, North Korea Studies, Economics, international Trade, Sociology, Journal ism G Mass Communication, Police Administration, and Food Industrial Management. The college will improve the depth of understanding of specialized arenas of knowledge with numerous programs in fields varying from policy and international issues to human behavior and national security management . Our graduate programs in the College of Social Sciences are regularly updated in order to meet the evolving needs and nature of the fields of social study. The degree in Graduate Study will prepare students for cutting-edged teaching, innovative research, and analysis position in government, consulting, and research organizations.

The Graduate School of Public Administration

The Graduate School of Public Administration is a professional school with a specialized master' s degree program designed to offer highly developed skill and knowledge for those who pursue a public service profession. The high-quality program in the Graduate School has been offered at Dongguk University since 1967. The program has been acknowledged nationwide for their educational excellence, research contributions, and quality of their graduates in the areas of government, social welfare, and real estate. Since its establishment, the Graduate School program has helped students prepare to be national leaders who work in all stages of government in implementing criminal justice policies, public service-related private business, and public programs, in addition, the Graduate School program has engaged faculty members and students to the community, stressing partnership with nonprofit organizations delivering services insocial welfare, healthcare, housing development and human services.

 

· Mission
Our crucial mission is to build better graduate schooling for those who want to have real-world experience in the public sectors by improving the strength and energy of academic discovery and promoting an atmosphere that supports scholarship. With a rigorous faculty committed to teaching, students will have enhanced opportunities to be professionals in public services.

 

· Careers
Students who graduate from the Graduate School of Public Administration will enjoy successful careers in the public and non-profits sectors. Alumni generally hold significant posit ions such as: congressional staff, city manager, executive director, legislator, social worker, firefighter, pol ice commissioner, and military officer.

 

· Acadelic Options

→ Department of Public Administration

  • Public Administration
  • Policy Science
  • Local Autonomy
 

→ Department of Public Security Administration

  • Defense Industry
  • Police Administration
  • Correction Administration
  • Emergency Services Administration
  • Juridical Administration
  • Private Security
  • Industry Security
 

→ Department of Security and North Korean Studies

  • Diplomacy National Defense
  • National Defense Acquisition
  • Military Strategy
  • Security Policy
  • North Korea Regime
  • Unification Policy
 

→ Department of Social Welfare

  • Social welfare
 

→ Department of Real Estate

  • Real Estate
 

→ Web Site: http://gspa.dongguk.edu

Research Centers

1. The Research Inst itute of Social Science (RISS)
The Research Institute of Social Science conducts numerous projects from which both academics and the community can benefit, using independent and skilled research methods. The RISS also participates in interdisciplinary research both within and beyond the College of Social Sciences to expand the scope of its research topics. The RISS at Dongguk University aims to be a catalyst for advanced research by encompassing the wide range of skills and perspectives that are needed to solve complex social problems. The RISS fosters communication and collaboration across the full range of social sciences disciplines and provides a shared infrastructure for social science research that enables faculty to conduct high-quality studies. The RISS encourages and supports informed social science by developing knowledge networks for the educational and practical needs of social science professionals.

 

2. The institute for North Korean studies (INKS))
The institute for North Korean studies offers tailor-made research services on the issues of unification and the relationship between South and North Korea. Established in Nay 2000, the Institute devotes itself to the research and development of North Korean Studies and to developing policies for peace in the Korean Peninsula and unification of the nation. In order to cope with the rapidly changing research environment in and out of the country, and to obtain competitiveness, it has reorganized its structure and is seeking competent people and increased finance for its independent operation. Now the NKRS is collecting materials in various fields such as North Korea, diplomacy for unification, international politics and economy, regional cooperation in northeastern Asian countries, etc. Through construction of a network with the two research institutes of Gilim University in China, it holds a joint workshop and scientific meeting every year, and it has regular forums on North Korea once every two or three months locally. Especially, with the support of the Japan Foundation Asia Center, the Institute is proceeding with a project, " Cooperation among Korea, China, and Japan, and the Japanese Role in Cooperation." With the expectation that the economic cooperation between South and North Korea will increase, the Institute has opened a course for specialists in economic cooperation bet ween South and North Korea. The major works that it has accomplished so far are: to publish a periodical; to do consignment research: to maintain cooperation with overseas research organizations in China and Japan; and to hold international scientific meeting and forums.

 

3. The Ecology Research Center (ERC)
The Ecology Research Center provides a wide range of services for academic ecologists and environmental practitioners who are interested in developing the competency and standards of ecology and environmental management. The ERC aims at advancing science and furthering conservation in a way that life support systems function more effectively. The ERC encourages education and research activities for the benefit of the public in Korea and internationally. 4. The Institute of Policing and Criminology (IPC) The Institute of Pol icing and Criminology is a multidisciplinary entity for the exploration of critical issues in pol icing, crime prevention, offender rehabilitation and just ice. The IPC aims to conduct scientific evaluations about both law enforcement and the academic fields that can affect the operation of law enforcement and advance the application of social science methodology to the real world. Researchers and practitioners facilitate effective research collaboration, maintaining partnership in conducting numerous projects aimed at finding solutions for important public safety matters. Graduate, doctoral student researchers, and practitioners in the criminal just ice systems play a crucial role in the Institute's work. The IPC strives to explore external funding sources in support of research programs by making arrangements for contract research about crime prevent ion and policing. The Institute ultimately seeks to promote justice and to inform innovative public policy by undertaking evidence-based research.

 

4. The Research Institute of Communication (RIC)
The purpose of this Institute is to enhance the capability of research on several communication topics in academic and practical areas and to strengthen the relationship bet ween scholars and practitioners in both areas. To achieve these purposes, the Institute researches communication-related topics and holds academic seminars or colloquiums more than four times in a year, which deal with a variety of hot issues in the communication fields. The Institute is mainly concerned with 'media industries' and 'communication strategies.' The Institute will publish the research output of those seminars or colloquiums in form of a semiannual journal. The Institute will invite honorable scholars from abroad and give them opportunities to contribute to the development of our communication fields.

Professors

교수소개
Name Picture Major Final degree school E-mail
Sung-Yee Yoon 윤성이 Biomass Energy Tokyo Univ. syyoon@dongguk.edu
Sung-Ku Kwon 권승구 Food Marketing Dongguk Univ. dgukwon@dongguk.edu
Jae-Hyun Hwang 황재현 Food Management Kyushu Univ. hwang0627@dongguk.edu
In-Bae Ji 지인배 Agricultural Economics Oklahoma State University dgukwon@dongguk.edu
Chun-Su Sim 심춘수 - KonKuk Univ. -

Contact Us

  • Web: http://social.dongguk.edu
  • Tel: +82-2-2260-3102~5, Fax: +82-2-2260-3978
  • Office

    Department of Food Industrial Management Studies

  • Tel

    02-2260-8730

Department of Advertising and Public Relations

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Introduction

Advertising and public relations are communication tools that use a variety of media, including the traditional printed and broadcasting as well as the new on-line and social network channels. Based on theories of persuasion, management and negotiation, to name a few, advertising finds its foundation in ‘the communication aspects and understanding of marketing.’ And it plays an important role for effective brand management by tapping into consumer psychology. Beginning as mere publicity, the practice of public relations has now matured into a management function that strives to strike a balance between organizations and their publics by managing the relationships in-between. Because of the rapid growth of both industries, the need for professionals equipped with scientific knowledge of advertising and public relations has dramatically exploded, suggesting a rosy future ahead. Going hand in hand with such bright prospects, the scope of advertising and public relations has expanded to find diverse applications in political and social issues, beyond the commercial marketplace. The Department of Advertising and Public Relations opened in the College of Business in 1994 and later joined the College of the Social Science in 2013.

Educational Objective

The Department of Advertising and Public Relations at Dongguk University aims foremost to spearhead in developing advertising contents in digitalized formats and innovative, high-tech oriented campaigns for advertising and public relations. For this purpose, the Department works closely with related departments housed in other colleges, such as the Department of Film & Digital Media and the Department of Game & Multimedia Engineering. The Department of Advertising and Public Relations also looks to provide students with hands-on experiences with industrial practices before graduation, through internship programs with leading companies in advertising and public relations. Most of the core curriculum is designed for such areas of practice as advertising and public relations planning/management.

Curriculum

Advertising Psychology & Consumer Behavior, Global Public Relations, Advertising and Humanities, Fundamentals in Advertising, Advertising & PR Research Methods I/II, Introduction to Advertising Strategies, Public Information Campaign, Advertising Ideas and Concepts, Portfolio I/II, Media Planning Strategies, Copywriting, Introduction to Creativity, Public Relations Production, Public Relations Writing I/II, Public Relations Strategies, Introduction to Promotion, New Media and Advertising, Introduction to Public Relation, Production in Print Media Advertising, Integrated Communication Management, Advertising Seminar, Production in Broadcasting Media Advertising, Public Relations Campaign Cases Studies, Advertising and Public Relations Law & Ethics.

Curriculum for Graduate Program

Master’s and Doctoral programs are offered to develop professionals who will contribute to the development of Korean society and its market economy. International Advertising, Advertising Campaign Planning, Sales Promotion Management, Theories of Public Relations Campaign, Research Method, Advertising in New Media, Advertising Theories, Public Relations Strategies, Media Planning, Brand Communication Management, Theories of Integrated Marketing Communications, Advertising Research, Theories of Public Relations, Seminar in Political Advertising, Media Management, Research Methods, Consumer Behavior, New Media Advertising Management, Theories of Advertising Effectiveness, Crisis Communication management, Theories of Public Relations Management, Advanced Analysis of Advertising Effects, Corporate Public Relations, Public Diplomacy.

Degrees for Graduate Program

Master’s of Advertising & Public Relations, Ph.D. of Advertising & Public Relations.
Contact us @ http://www.dgu-ad.net/, +82-2-2260-8729 (College of the Social Science)

Professors

교수소개
Name Picture Major Final degree school E-mail
Hyong-Oh Cho 조형오 Advertising Univ. of Texas
hocho@donggguk.edu
Bong-Hyun Kim 김봉현 Advertising Univ. of Alabama bkim3@donggguk.edu
Yung-Kyun Choi 최영균 Advertising Michigan State Univ.
choiyung@dgu.edu
Cheol-Han Lee 이철한 Advertising and promoting Univ. of Missouri clee@dongguk.edu
Hyo-Gyoo Kim 김효규 Advertising Univ. of Texas hgkim@dongguk.edu
Seong-Hun Yun 윤성훈 Advertising Univ. of Maryland donggukpr@dongguk.edu
Yu-Jin Choi 최유진 Advertising Univ. of Missouri-Columbia ychoi@dongguk.edu
Hong-Min Ahn 안홍민 Advertising Univ. of Texas(Austin) hongmin.ahn@dongguk.edu
  • Office

    Department of Advertising Studies

  • Tel

    02-2260-8729

Department of Social Welfare

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Introduction

The Korean society has many challenges to cope with new social risks such as low birth rates, a rapid growth of aging population, unstable employment, and so on. The subsequent welfare state is responding to the increases of social service agencies and professional social workers in Korea. Therefore, in light of the social work profession’s vision and values, our department seeks to develop a more fair, caring, and socially just society. The Department of Social Welfare aims to produce professional social workers in the knowledge and skills needed for contemporary and evolving social work practice and social welfare policy. In addition, our department engages in service to the community, the profession, and society through collaboration and leadership. Our department is actively dedicated to social welfare education, research, and service that fosters progressive changes in Korea.

Curriculum

·1-2nd year : Introduction to Social Welfare, Social Welfare Policy, Human Behavior & Social Environment, Theories of Social Work Practice, Social Welfare Administration, Skills and Techniques for Social Work Practice, Research Methods for Social Welfare.

·3-4th year : Community Social Work and Welfare, Statistics for Social Workers, Program Development and Evaluation, Social Work in Mental Health, Social work Practicum I, Medical Social Welfare, Social Work Practicum II, Social Welfare and Law, Social Security System, Child Welfare, Industrial Social Welfare, Social Work Supervision, Theories of the Nonprofit Sector.

Professors

교수소개
Name Picture Major Final degree school E-mail
Hak-Ju Kim 김학주 Social Welfare Washington University in St. Louis lionking@dongguk.edu
Hyoung-Yong Kim 김형용 Social Welfare Univ. of Georgia fairwork@dongguk.edu
Song-Lee Hong 홍송이 Elderly Welfare Washington University in St. Louis songiee25@dongguk.edu
Eun-Young Lee 이은영 Social Work McGill Univ. eunyoung.lee@dongguk.edu
Yeo-Won Yoon 윤여원 Social Welfare Univ. of Southern California -
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